Samsung S4 marketing charm wears off

Samsung S4 marketing charm wears off

SEOUL: Analysts fell under Samsung Electronics Co Ltd's marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales. Samsung's huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc's iPhone 5. Woori Investment & Securities, one of South Korea's largest securities firms, cut its outlook for Samsung's earnings and target share price on June 5. It was the first to adjust its view. A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung's latest Galaxy smartphone, would actually do.

Samsung Group Lost $12 Billion After Launching Too Many Galaxy S4 Variants

Samsung Group Lost $12 Billion

Samsung Electronics Co. Ltd (KRX:005935), is the giant of the Smartphone market, it is considered as Top-notch leader when it comes to product innovation, Range and quality. The Company had a very compelling history; it challenged companies like Apple Inc (AAPL), HTC Corp (TPE:2498)and Sony Corporation (NYSE:SNE)and came up with the best of the best products. Analyst firm Reuter claims that Samsung lost $12 billion in market value on Friday, due to concerns that the two stripped-down versions of the Galaxy S4 variants will have an adverse effect on its profit margin.