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| Apple makes applications to trademark iWatch name |
Apple has made several applications to trademark the brand “iWatch”, fuelling speculation that the iPhone maker could soon launch its first new category of product since Tim Cook became chief executive.
The trademark registrations come as Google, Samsung and other electronics companies ready their own smart watches, despite existing devices so far failing to find appeal beyond a niche group of early adopters.
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After an iWatch trademark application was identified in Japan by Bloomberg, several more have been spotted in Taiwan, Russia, Mexico and Colombia by Apple bloggers. The filings, which all reference Apple Inc and its address at 1 Infinite Loop, Cupertino, appear to have been made simultaneously on June 3, 2013.
