Detail of Nubia international expansion plans

Nubia

Nubia said it is “preparing an aggressive smartphone push into more emerging countries in 2015”, with the launch of a new online store in the pipeline. The ZTE-backed company said it plans to extend its brand mobile web presence and “has its sights set for Latin American countries, Mexico and Argentina, key European markets including UK, France, Germany and Spain as well as Malaysia and Thailand in South East Asia. The news, announced in line with CES 2016, follows investment firm Suning Rundong taking a 33.33 per cent stake in Nubia for $297 million. This, it said, “will provide a wealth of resources for the future development of the company”. Nubia also announced the launch of a new global website, “providing interactive product information and giving customers a real feel of the innovative features Nubia smartphones mobile web have to offer, including its wide range of built-in photography applications”. It also said that in the coming months, besides unveiling its new flagship smartphones, Nubia will launch its official online store. Customers in Europe will “soon” be able to purchase Nubia devices on mobile web directly online, and the e-commerce platform will continue to launch in other markets shortly after. 

News Source : www.mobileworldlive.com