Mobile Marketing 2015 Statistics

Statistics on mobile usage and adoption to inform your mobile marketing strategy

 "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May (See our review of the latest later in in this post if you're not familiar with this 'must-read' report). The mobile statistics that the team at Smart Insights curate in the regular updates to this article include: Ownership of smartphone vs Desktop Mobile vs desktop media use Mobile advertising response Smartphone vs Tablet vs Desktop conversion rates Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are. 

 To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, Dave Chaffey and I will be keeping this post updated throughout 2015 as the new stats come through to support our 120 page Expert members Ebook explaining how to create a  mobile marketing strategy. We also have this free summary mobile strategy briefing for Basic members.

News Source : www.smartinsights.com